https://new-km.us Kevin McGuinness Fri, 13 Mar 2026 16:31:39 +0000 https://new-km.us en https://new-km.us/Home Tue, 29 Oct 2019 23:47:19 +0000 Kevin McGuinness https://new-km.us/Home https://new-km.us/Vicinity-Energy Tue, 12 Aug 2025 14:36:54 +0000 Kevin McGuinness https://new-km.us/Vicinity-Energy <img width="1666" height="2250" width_o="1666" height_o="2250" data-src="https://freight.cargo.site/t/original/i/56005a7e562d898be01e12cc6f3c4fd7888ca383425c20f61fd3873d4abe3e72/Vicinity-Defy-km-0125-v323.jpg" data-mid="240765536" border="0" src="https://freight.cargo.site/w/1000/i/56005a7e562d898be01e12cc6f3c4fd7888ca383425c20f61fd3873d4abe3e72/Vicinity-Defy-km-0125-v323.jpg" /> <img width="1666" height="2250" width_o="1666" height_o="2250" data-src="https://freight.cargo.site/t/original/i/0268fd89e9296489a8812ed500d4706532c69966197e3d7e91f39200cc765964/Vicinity-Defy-km-0125-v324.jpg" data-mid="240765537" border="0" src="https://freight.cargo.site/w/1000/i/0268fd89e9296489a8812ed500d4706532c69966197e3d7e91f39200cc765964/Vicinity-Defy-km-0125-v324.jpg" /> Campaign Overview Vicinity Energy is a district energy company providing renewable heating and cooling to buildings, campuses, and neighborhoods. Outdated infrastructure is one of the biggest sources of energy waste in cities, and Vicinity’s model solves that by centralizing energy production and modernizing building systems at scale. Their eSteam platform combines local renewable energy generation with smart energy sourcing, delivering dependable heat with dramatically lower operating costs. As Senior Designer on the eSteam launch campaign, I led the design systems, messaging frameworks, and visual storytelling used across digital, social, and B2B communications. My goal was to help translate a technically complex product into a clear, intuitive value proposition: innovative, proven energy that saves money on day one.The challenge was comprehension. Even energy-sector audiences struggled to understand how eSteam worked. The opportunity was clarity. My approach centered on simplifying the message, highlighting cost savings, and crafting creative that empowered the audience rather than overwhelming them with technical detail. When you make the value feel simple and intuitive, the decision becomes simple too. <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/4a917b9c54988a9bb38221a6e7ce16a0ff7558c14a752480fba953f2a06851bc/Vicinity-Defy-km-0125-v325.jpg" data-mid="240765538" border="0" src="https://freight.cargo.site/w/1000/i/4a917b9c54988a9bb38221a6e7ce16a0ff7558c14a752480fba953f2a06851bc/Vicinity-Defy-km-0125-v325.jpg" /> <img width="1667" height="2250" width_o="1667" height_o="2250" data-src="https://freight.cargo.site/t/original/i/ceef50056ba92ded68d3c506957d5a03998a93f3b57f7a63c4e8637fc50c6eb7/Vicinity-Defy-km-0125-v326.jpg" data-mid="240765539" border="0" src="https://freight.cargo.site/w/1000/i/ceef50056ba92ded68d3c506957d5a03998a93f3b57f7a63c4e8637fc50c6eb7/Vicinity-Defy-km-0125-v326.jpg" /> <img width="1667" height="2250" width_o="1667" height_o="2250" data-src="https://freight.cargo.site/t/original/i/b44cbf0f4ab6e3164f59a629c51d7a73e0795a3b6fb475f74e52d967d47723ea/Vicinity-Defy-km-0125-v327.jpg" data-mid="240765540" border="0" src="https://freight.cargo.site/w/1000/i/b44cbf0f4ab6e3164f59a629c51d7a73e0795a3b6fb475f74e52d967d47723ea/Vicinity-Defy-km-0125-v327.jpg" /> <img width="4000" height="2246" width_o="4000" height_o="2246" data-src="https://freight.cargo.site/t/original/i/237b84a3e512e0d4ed85d36143f091758034c329e9b92b9eeb5ccfe602040ed0/Vicinity-Defy-km-0125-v328.jpg" data-mid="240765541" border="0" src="https://freight.cargo.site/w/1000/i/237b84a3e512e0d4ed85d36143f091758034c329e9b92b9eeb5ccfe602040ed0/Vicinity-Defy-km-0125-v328.jpg" /> <img width="1667" height="2250" width_o="1667" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2dc8c8695bd473b6d4d2b1d30fcb41fb9426a1a397d31dbcb98b62106b7a5e81/Vicinity-Defy-km-0125-v329.jpg" data-mid="240765542" border="0" src="https://freight.cargo.site/w/1000/i/2dc8c8695bd473b6d4d2b1d30fcb41fb9426a1a397d31dbcb98b62106b7a5e81/Vicinity-Defy-km-0125-v329.jpg" /> <img width="1667" height="2250" width_o="1667" height_o="2250" data-src="https://freight.cargo.site/t/original/i/a5032aa8a9f960016b06193dcca09ed215707607db0b20af49818c4ccd6acf8c/Vicinity-Defy-km-0125-v330.jpg" data-mid="240765543" border="0" src="https://freight.cargo.site/w/1000/i/a5032aa8a9f960016b06193dcca09ed215707607db0b20af49818c4ccd6acf8c/Vicinity-Defy-km-0125-v330.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/8ab4c37d02f260bd1f9d0291e656483f79b8071aacd44ff6f1df3b75a62b5495/Vicinity-Defy-km-0125-v331.jpg" data-mid="240765544" border="0" src="https://freight.cargo.site/w/1000/i/8ab4c37d02f260bd1f9d0291e656483f79b8071aacd44ff6f1df3b75a62b5495/Vicinity-Defy-km-0125-v331.jpg" /> <img width="1666" height="2250" width_o="1666" height_o="2250" data-src="https://freight.cargo.site/t/original/i/212da884c929cf2d3c4a55d16cfc3e5057dede012bec2e5c2c330cbdc83f5e7b/Vicinity-Defy-km-0125-v332.jpg" data-mid="240765545" border="0" src="https://freight.cargo.site/w/1000/i/212da884c929cf2d3c4a55d16cfc3e5057dede012bec2e5c2c330cbdc83f5e7b/Vicinity-Defy-km-0125-v332.jpg" /> <img width="1667" height="2250" width_o="1667" height_o="2250" data-src="https://freight.cargo.site/t/original/i/18dccd0f2f4b96dee007ef609ded61c5ff6bc5b2d52dc20a240e29f900bc8744/Vicinity-Defy-km-0125-v333.jpg" data-mid="240765546" border="0" src="https://freight.cargo.site/w/1000/i/18dccd0f2f4b96dee007ef609ded61c5ff6bc5b2d52dc20a240e29f900bc8744/Vicinity-Defy-km-0125-v333.jpg" /> <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/169dfea20388dc5ef7ffa43c2a96072ba4049429fd05eb3e9e6fa4105232095d/Vicinity-Defy-km-0125-v335.jpg" data-mid="240765548" border="0" src="https://freight.cargo.site/w/1000/i/169dfea20388dc5ef7ffa43c2a96072ba4049429fd05eb3e9e6fa4105232095d/Vicinity-Defy-km-0125-v335.jpg" /> https://new-km.us/The-I-Love-U-Guys-Foundation Tue, 01 Apr 2025 14:54:40 +0000 Kevin McGuinness https://new-km.us/The-I-Love-U-Guys-Foundation <img width="4096" height="2848" width_o="4096" height_o="2848" data-src="https://freight.cargo.site/t/original/i/2f1493b58055eb2722c8389599608488b79d7325fffd8dd68bed6eda70f463ef/ThumbSRPSRM-bookmock-copy.jpg" data-mid="229123213" border="0" src="https://freight.cargo.site/w/1000/i/2f1493b58055eb2722c8389599608488b79d7325fffd8dd68bed6eda70f463ef/ThumbSRPSRM-bookmock-copy.jpg" /> The “I Love U Guys” Foundation was created to restore and protect the joy of youth through educational programs and positive actions in collaboration with families, schools, communities, organizations and government entities. As Senior Designer at The “I Love U Guys” Foundation, I lead the design of national school safety publications, campaigns, and brand materials used by thousands of districts. My work balances clarity, and empathy to ensure information is accessible and memorable. <img width="864" height="602" width_o="864" height_o="602" data-src="https://freight.cargo.site/t/original/i/b12cce0032bc4a6833895da30696988e2287df3b6577c3f263cee3b34b1963db/spread2.jpg" data-mid="229123206" border="0" src="https://freight.cargo.site/w/864/i/b12cce0032bc4a6833895da30696988e2287df3b6577c3f263cee3b34b1963db/spread2.jpg" /> <img width="863" height="602" width_o="863" height_o="602" data-src="https://freight.cargo.site/t/original/i/19ebf168087328dfe43205daefa6ca052915aa1242e4be0f6237a7ab43d5c179/spread1.jpg" data-mid="229123205" border="0" src="https://freight.cargo.site/w/863/i/19ebf168087328dfe43205daefa6ca052915aa1242e4be0f6237a7ab43d5c179/spread1.jpg" /> <img width="2550" height="961" width_o="2550" height_o="961" data-src="https://freight.cargo.site/t/original/i/a302933a9032312d2e5c97a523a6755b42bc70118998bff014df0e0155219bad/IL-blade1-us.jpg" data-mid="229124666" border="0" 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data-src="https://freight.cargo.site/t/original/i/d16dd5f516fa4beed6fc2240c680f1001e631f500784b1c26b8823a56ed938fb/Action-Slide_5.gif" data-mid="246987851" border="0" src="https://freight.cargo.site/w/818/i/d16dd5f516fa4beed6fc2240c680f1001e631f500784b1c26b8823a56ed938fb/Action-Slide_5.gif" /> <img width="818" height="460" width_o="818" height_o="460" data-src="https://freight.cargo.site/t/original/i/97ae77a637d0fb4b696ffe15bd2b3f0e5f4ea578ab3629be2d198a15db1d3403/ilug-animation-slide_2.gif" data-mid="246987852" border="0" src="https://freight.cargo.site/w/818/i/97ae77a637d0fb4b696ffe15bd2b3f0e5f4ea578ab3629be2d198a15db1d3403/ilug-animation-slide_2.gif" /> <img width="2550" height="1011" width_o="2550" height_o="1011" data-src="https://freight.cargo.site/t/original/i/5efc76be107efa00bb86b860845afa7ee33dd79252245693582ec71947651cc3/IL-blade1-us2.jpg" data-mid="229158916" border="0" 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data-mid="229138797" border="0" src="https://freight.cargo.site/w/1000/i/72469cb6f11107b57dacc0e18e86b9c9b3c116b151bdcbac30a0470bbfebf1dd/Il-blade3.jpg" /> https://new-km.us/Publication-Love-Justice Wed, 12 Jun 2024 14:19:59 +0000 Kevin McGuinness https://new-km.us/Publication-Love-Justice <img width="3000" height="2000" width_o="3000" height_o="2000" data-src="https://freight.cargo.site/t/original/i/959158acd0ce125b46230b2c7a52fb3bf8910e9f48c58ae9c81559b1e190b085/Love_and_Justice_mock2.jpg" data-mid="212782992" border="0" src="https://freight.cargo.site/w/1000/i/959158acd0ce125b46230b2c7a52fb3bf8910e9f48c58ae9c81559b1e190b085/Love_and_Justice_mock2.jpg" /> <img width="1087" height="76" width_o="1087" height_o="76" data-src="https://freight.cargo.site/t/original/i/a37c6dbcbc3071f0bad10939519bc93a04e103f9cc6eef03fa1c2d1cf3ebf290/title-card-copy-innv-copy.jpg" data-mid="228314212" border="0" 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height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/31662034d6c362bbc49bfbce87af570cfccfc1c0bb35dda1e256ba14e5c4c444/LNJ7.jpg" data-mid="212783352" border="0" src="https://freight.cargo.site/w/1000/i/31662034d6c362bbc49bfbce87af570cfccfc1c0bb35dda1e256ba14e5c4c444/LNJ7.jpg" /> <img width="6600" height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/ac22c061e868c22f663eb9070b3121092ad35c242d38fac62d073cd6a0f5b5d4/LNJ8.jpg" data-mid="212783353" border="0" src="https://freight.cargo.site/w/1000/i/ac22c061e868c22f663eb9070b3121092ad35c242d38fac62d073cd6a0f5b5d4/LNJ8.jpg" /> <img width="6600" height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/c3646c77e971dd071cda7fc4bf24b86d4104a09685ca3e2fda0f7cfd3e6f79ce/LNJ9.jpg" data-mid="212783354" border="0" src="https://freight.cargo.site/w/1000/i/c3646c77e971dd071cda7fc4bf24b86d4104a09685ca3e2fda0f7cfd3e6f79ce/LNJ9.jpg" /> <img width="6600" height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/a85a3ff24fed07492611950fb60efa85987c37beeaaed0e6ffcc9ea689f5f4e9/LNJ10.jpg" data-mid="212783355" border="0" src="https://freight.cargo.site/w/1000/i/a85a3ff24fed07492611950fb60efa85987c37beeaaed0e6ffcc9ea689f5f4e9/LNJ10.jpg" /> <img width="6600" height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/9bdb661641b83e2552ca8a1b3cca82fc347a12a39901157001599b7f0c73ebc6/LNJ12.jpg" data-mid="212783356" border="0" src="https://freight.cargo.site/w/1000/i/9bdb661641b83e2552ca8a1b3cca82fc347a12a39901157001599b7f0c73ebc6/LNJ12.jpg" /> <img width="2160" height="835" width_o="2160" height_o="835" data-src="https://freight.cargo.site/t/original/i/83ceb41a16521cd29f0ceea635cbeb1e3d528852fc6977bb799543088fdc0659/LNJ11-web.jpg" data-mid="230552266" border="0" src="https://freight.cargo.site/w/1000/i/83ceb41a16521cd29f0ceea635cbeb1e3d528852fc6977bb799543088fdc0659/LNJ11-web.jpg" /> <img width="6600" height="2550" width_o="6600" height_o="2550" data-src="https://freight.cargo.site/t/original/i/a6103b5f3354d22d44e051c11526e6d2c19e993c53260248429694ca238c6a63/LNJ13.jpg" data-mid="212783357" border="0" src="https://freight.cargo.site/w/1000/i/a6103b5f3354d22d44e051c11526e6d2c19e993c53260248429694ca238c6a63/LNJ13.jpg" /> https://new-km.us/Campaign-UO-Key-Fall-Looks Fri, 05 Apr 2024 19:29:41 +0000 Kevin McGuinness https://new-km.us/Campaign-UO-Key-Fall-Looks <img width="2550" height="1530" width_o="2550" height_o="1530" data-src="https://freight.cargo.site/t/original/i/1ea4e420ec3e64673dc7863b05d5abc91f79f7c20ff35722fee65e9fb0201b19/UO-KeyFallLooks28c.jpg" data-mid="228876296" border="0" src="https://freight.cargo.site/w/1000/i/1ea4e420ec3e64673dc7863b05d5abc91f79f7c20ff35722fee65e9fb0201b19/UO-KeyFallLooks28c.jpg" /> Campaign direction for Urban Outfitters. Includes key art, graphic system, content strategy overview, and selected proofs of concept.An outline of the direction for a two-week category-specific design capsule. <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/79d1b6b5e5ad04278eeacc316f1498c2a5771c32327f7e9bf079c9d83f0e760d/UO-KeyFallLooks2.jpg" data-mid="209023920" border="0" src="https://freight.cargo.site/w/1000/i/79d1b6b5e5ad04278eeacc316f1498c2a5771c32327f7e9bf079c9d83f0e760d/UO-KeyFallLooks2.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/1ad341fd182db23ff7e8f0e03b84e518173cae16e580fea915229993bfe73f59/UO-KeyFallLooks3.jpg" data-mid="209023921" border="0" src="https://freight.cargo.site/w/1000/i/1ad341fd182db23ff7e8f0e03b84e518173cae16e580fea915229993bfe73f59/UO-KeyFallLooks3.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/36733a0c0d210b2158b0a9197a88befcff51f77cdd6ba232ebb17f3ebab6ef78/UO-KeyFallLooks4.jpg" data-mid="209023922" border="0" src="https://freight.cargo.site/w/1000/i/36733a0c0d210b2158b0a9197a88befcff51f77cdd6ba232ebb17f3ebab6ef78/UO-KeyFallLooks4.jpg" /> <img width="2550" height="1533" width_o="2550" height_o="1533" data-src="https://freight.cargo.site/t/original/i/221fe3738798125d0bcd8e504014686b7b1dc91fa787341de66bdabb6df16112/UO-KeyFallLooks27c.jpg" data-mid="228876293" border="0" src="https://freight.cargo.site/w/1000/i/221fe3738798125d0bcd8e504014686b7b1dc91fa787341de66bdabb6df16112/UO-KeyFallLooks27c.jpg" /> Key Art <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/c1a1d07287118a9136fead6e3820fd36505d2e1487d65e4732ab00e73896903e/UO-KeyFallLooks29.jpg" data-mid="228876501" border="0" src="https://freight.cargo.site/w/1000/i/c1a1d07287118a9136fead6e3820fd36505d2e1487d65e4732ab00e73896903e/UO-KeyFallLooks29.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/eedea01fcd47df2746c6bc29cb8cc4b782ed06e2dd2dd096496440faba4c4cdc/UO-KeyFallLooks30.jpg" data-mid="228876026" border="0" src="https://freight.cargo.site/w/1000/i/eedea01fcd47df2746c6bc29cb8cc4b782ed06e2dd2dd096496440faba4c4cdc/UO-KeyFallLooks30.jpg" /> Key Art <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/44ba780709b2ba8b4631a8130b9869c0df89871d90495b31ac9f610d274d90b1/UO-KeyFallLooks31.jpg" data-mid="228876027" border="0" src="https://freight.cargo.site/w/1000/i/44ba780709b2ba8b4631a8130b9869c0df89871d90495b31ac9f610d274d90b1/UO-KeyFallLooks31.jpg" /> Key Art <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/e7101fba0ae6a92d5ffb62c89e6545d752e9c279debbc0ce4a1d9a54b6ce7c79/UO-KeyFallLooks10.jpg" data-mid="209023928" border="0" src="https://freight.cargo.site/w/1000/i/e7101fba0ae6a92d5ffb62c89e6545d752e9c279debbc0ce4a1d9a54b6ce7c79/UO-KeyFallLooks10.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/589073279b24646ab3e0d3e0f1769a5f70865dea6df1c7c96b18e8f7a73028ce/UO-KeyFallLooks11.jpg" data-mid="209023929" border="0" src="https://freight.cargo.site/w/1000/i/589073279b24646ab3e0d3e0f1769a5f70865dea6df1c7c96b18e8f7a73028ce/UO-KeyFallLooks11.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/506805b4411380bb10b5d415308674492de5d4727e2eec4c891e95d9b561afe0/UO-KeyFallLooks34.jpg" data-mid="228876029" border="0" src="https://freight.cargo.site/w/1000/i/506805b4411380bb10b5d415308674492de5d4727e2eec4c891e95d9b561afe0/UO-KeyFallLooks34.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/22c0dbf4fa1592b0c0304431b565bafc3f511059ae805a5c729d05b5efee0d0a/UO-KeyFallLooks35.jpg" data-mid="228876032" border="0" src="https://freight.cargo.site/w/1000/i/22c0dbf4fa1592b0c0304431b565bafc3f511059ae805a5c729d05b5efee0d0a/UO-KeyFallLooks35.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/b961cf98eb9932b73a0ba7c8e897d340a63f9189bff839d8855f1fc5d9f78cad/UO-KeyFallLooks36.jpg" data-mid="228876033" border="0" src="https://freight.cargo.site/w/1000/i/b961cf98eb9932b73a0ba7c8e897d340a63f9189bff839d8855f1fc5d9f78cad/UO-KeyFallLooks36.jpg" /> Social Ads Marketing Emails <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/76a3155a5cd43f898d806b193e1ebeb91e1c39ac2488173d227ca5965857a63a/UO-KeyFallLooks37.jpg" data-mid="228876034" border="0" src="https://freight.cargo.site/w/1000/i/76a3155a5cd43f898d806b193e1ebeb91e1c39ac2488173d227ca5965857a63a/UO-KeyFallLooks37.jpg" /> Website Destinations <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/5b94b45bd5fd6f4ad99256795447b5ecd2bf0751456d13866f85bab475366341/UO-KeyFallLooks38.jpg" data-mid="228876035" border="0" src="https://freight.cargo.site/w/1000/i/5b94b45bd5fd6f4ad99256795447b5ecd2bf0751456d13866f85bab475366341/UO-KeyFallLooks38.jpg" /> Out Of Home <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/912fb80e6c8fb874b13be7e389f8190123aa9833e5b79907a88344e8be13b2f8/UO-KeyFallLooks39.jpg" data-mid="228876036" border="0" src="https://freight.cargo.site/w/1000/i/912fb80e6c8fb874b13be7e389f8190123aa9833e5b79907a88344e8be13b2f8/UO-KeyFallLooks39.jpg" /> In-Store Displays <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/47b4b2e166d3061c4dcaa5c4834dfff4a0eca7ecaeada3573e21ad7fc361d29c/UO-KeyFallLooks40.jpg" data-mid="228876038" border="0" src="https://freight.cargo.site/w/1000/i/47b4b2e166d3061c4dcaa5c4834dfff4a0eca7ecaeada3573e21ad7fc361d29c/UO-KeyFallLooks40.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/23b5a89731a106f09efaa9cdacca4e38ce7e551a7b511cc99dcedc362c77f1e5/UO-KeyFallLooks41.jpg" data-mid="228876040" border="0" src="https://freight.cargo.site/w/1000/i/23b5a89731a106f09efaa9cdacca4e38ce7e551a7b511cc99dcedc362c77f1e5/UO-KeyFallLooks41.jpg" /> https://new-km.us/Urban-Outfitters-Responsive-Site Fri, 13 Mar 2026 16:23:31 +0000 Kevin McGuinness https://new-km.us/Urban-Outfitters-Responsive-Site <img width="1280" height="1000" width_o="1280" height_o="1000" data-src="https://freight.cargo.site/t/original/i/7668c0abb6997806f0fa73ae8747b2280e7a3e38544b9df12fbb29603aaa3f75/mikaosborn_responsive_2013_1.jpg" data-mid="246004870" border="0" src="https://freight.cargo.site/w/1000/i/7668c0abb6997806f0fa73ae8747b2280e7a3e38544b9df12fbb29603aaa3f75/mikaosborn_responsive_2013_1.jpg" /> <img width="1280" height="1000" width_o="1280" height_o="1000" data-src="https://freight.cargo.site/t/original/i/d4f93400d5437185fb7b1cba206c0eee8110897122c952156cc319e02b6b328a/mikaosborn_responsive_2013_2-1.jpg" data-mid="246004873" border="0" src="https://freight.cargo.site/w/1000/i/d4f93400d5437185fb7b1cba206c0eee8110897122c952156cc319e02b6b328a/mikaosborn_responsive_2013_2-1.jpg" /> Relaunch of the Urban Outfitters global website on a fully responsive platform. Redesigned with new content types and modular templates, alongside updated navigation, product detail pages, and search. Digital platforms inevitably reach inflection points: teams want to adopt new technology, but upgrades risk disrupting what already works. This project required close coordination across design, product, and engineering; balancing new features with the stability of a high-performing ecommerce system, where even minor outages carry immediate revenue impact. My team led art direction, editorial direction, content system design, and brand strategy. Our primary target was ensuring the new platform maintained a consistent voice while supporting a more flexible, scalable publishing model. <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/97597aaa2e5e3b438833bef27351bd6d5837f9c6defe942682d241ef6caf04b5/cat_m_mock.jpg" data-mid="246004957" border="0" src="https://freight.cargo.site/w/1000/i/97597aaa2e5e3b438833bef27351bd6d5837f9c6defe942682d241ef6caf04b5/cat_m_mock.jpg" /> <img width="1280" height="1950" width_o="1280" height_o="1950" data-src="https://freight.cargo.site/t/original/i/240197988fab55194a91237ebafedebb6a17fd0416902a59b0ecd09287687b92/category_dt_mock1.jpg" data-mid="246004960" border="0" src="https://freight.cargo.site/w/1000/i/240197988fab55194a91237ebafedebb6a17fd0416902a59b0ecd09287687b92/category_dt_mock1.jpg" /> <img width="1280" height="1950" width_o="1280" height_o="1950" data-src="https://freight.cargo.site/t/original/i/4b74a9176194ae074ac57c91b9247c0bf5e5c57e1c2974b364e6b826e32dc3ba/pdp_dt_zoom3.jpg" data-mid="246004963" border="0" src="https://freight.cargo.site/w/1000/i/4b74a9176194ae074ac57c91b9247c0bf5e5c57e1c2974b364e6b826e32dc3ba/pdp_dt_zoom3.jpg" /> https://new-km.us/Urban-Outfitters-Specialty-Shop-Content-Type Fri, 13 Mar 2026 16:31:39 +0000 Kevin McGuinness https://new-km.us/Urban-Outfitters-Specialty-Shop-Content-Type <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/31b4da18b88c0dccc6772684d5fd1a829751019495adacf197a624f61722d9d8/uoresponsiveshowcase1.png" data-mid="246005045" border="0" src="https://freight.cargo.site/w/1000/i/31b4da18b88c0dccc6772684d5fd1a829751019495adacf197a624f61722d9d8/uoresponsiveshowcase1.png" /> Editorial page template. Combining an editorial experience with shoppable thumbnails, this ‘specialty shop’ content type was designed to be a hub for exploration, a digital destination that could combine lifestyle photography with product details. Built in collaboration with UX and Production, my teams were reponsible for editorial design and process. <img width="491" height="2051" width_o="491" height_o="2051" data-src="https://freight.cargo.site/t/original/i/6cafe3fe17d5a9175b89a85fe505d078a8768f09b5a170e905b6564afeb19f23/denimshop-copy.jpg" data-mid="246005054" border="0" src="https://freight.cargo.site/w/491/i/6cafe3fe17d5a9175b89a85fe505d078a8768f09b5a170e905b6564afeb19f23/denimshop-copy.jpg" /> <img width="491" height="2051" width_o="491" height_o="2051" data-src="https://freight.cargo.site/t/original/i/1152ab40152cdbde3d4293ad09d4f34cb7dd2580ef0a9089d39b8d2669b9761a/sunshop-copy.jpg" data-mid="246005055" border="0" src="https://freight.cargo.site/w/491/i/1152ab40152cdbde3d4293ad09d4f34cb7dd2580ef0a9089d39b8d2669b9761a/sunshop-copy.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/e7289f74d726c66e08cb8be08480bd417210c2e88bdc41cb552985da93df633b/uoresponsiveshowcase_specialityshop_m.jpg" data-mid="246005056" border="0" src="https://freight.cargo.site/w/1000/i/e7289f74d726c66e08cb8be08480bd417210c2e88bdc41cb552985da93df633b/uoresponsiveshowcase_specialityshop_m.jpg" /> https://new-km.us/Campaign-UO-Natural-Beauty Fri, 05 Apr 2024 16:41:32 +0000 Kevin McGuinness https://new-km.us/Campaign-UO-Natural-Beauty <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/36fd69879b2ddce10ff75c5172d8dcc53ed50efb522be3062ab85ec14e38da59/UO-natural-beauty25.jpg" data-mid="228873751" border="0" src="https://freight.cargo.site/w/1000/i/36fd69879b2ddce10ff75c5172d8dcc53ed50efb522be3062ab85ec14e38da59/UO-natural-beauty25.jpg" /> Campaign direction for Urban Outfitters. Includes key art, graphic system, content strategy overview, and selected proofs of concept.An outline of the direction for a two-week category-specific design capsule. <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/2a51473e20aeade9e68b68ffbb55336ba88a24603774dc174ff943c7aa97c1f9/UO-natural-beauty3.jpg" data-mid="209023943" border="0" src="https://freight.cargo.site/w/1000/i/2a51473e20aeade9e68b68ffbb55336ba88a24603774dc174ff943c7aa97c1f9/UO-natural-beauty3.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/abf1463df19edc8c355baba9d766f7972c8b0a032b2ee48d4bc577b08cf4c3e6/UO-natural-beauty4.jpg" data-mid="209023944" border="0" src="https://freight.cargo.site/w/1000/i/abf1463df19edc8c355baba9d766f7972c8b0a032b2ee48d4bc577b08cf4c3e6/UO-natural-beauty4.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/0724ce66d887e96233a398697cdc774f074d4c56405f5815ca5e6e577c71da1e/UO-natural-beauty5.jpg" data-mid="209023945" border="0" src="https://freight.cargo.site/w/1000/i/0724ce66d887e96233a398697cdc774f074d4c56405f5815ca5e6e577c71da1e/UO-natural-beauty5.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/c8d993836b113014478492a9b89155953616666b80c2cc50ab9a64dc4678251a/UO-natural-beauty29.jpg" data-mid="228873752" border="0" src="https://freight.cargo.site/w/1000/i/c8d993836b113014478492a9b89155953616666b80c2cc50ab9a64dc4678251a/UO-natural-beauty29.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/fdc74a7cea9fbb336f12e5d0de576d66e082b0e5ce703c4e34dbf55d09e41790/UO-natural-beauty30.jpg" data-mid="228873753" border="0" src="https://freight.cargo.site/w/1000/i/fdc74a7cea9fbb336f12e5d0de576d66e082b0e5ce703c4e34dbf55d09e41790/UO-natural-beauty30.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/b32cd8f319bea086a9860e2b7c177fe3744f966c3e2e4c5508ae83385c20e86c/UO-natural-beauty31.jpg" data-mid="228873754" border="0" src="https://freight.cargo.site/w/1000/i/b32cd8f319bea086a9860e2b7c177fe3744f966c3e2e4c5508ae83385c20e86c/UO-natural-beauty31.jpg" /> Key Art <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/16b7e61cfadf0325fb00c1e5f68e9ff8ba053af4076395f2d5e641b5e1647755/UO-natural-beauty33.jpg" data-mid="228873756" border="0" src="https://freight.cargo.site/w/1000/i/16b7e61cfadf0325fb00c1e5f68e9ff8ba053af4076395f2d5e641b5e1647755/UO-natural-beauty33.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/e40162d29f2dce1ca67e53b7bfdb0d626efa239d77a4e789033141e66c7b256d/UO-natural-beauty32.jpg" data-mid="228873755" border="0" src="https://freight.cargo.site/w/1000/i/e40162d29f2dce1ca67e53b7bfdb0d626efa239d77a4e789033141e66c7b256d/UO-natural-beauty32.jpg" /> Key Art <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/3a3721013e593d11228a66f4ddb4bba13cb20c0f753404f1012ac74cdbfd6f00/UO-natural-beauty11.jpg" data-mid="209023951" border="0" src="https://freight.cargo.site/w/1000/i/3a3721013e593d11228a66f4ddb4bba13cb20c0f753404f1012ac74cdbfd6f00/UO-natural-beauty11.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/130db04d5aa6401372d90851390d449451aa3927cf3500ecfaf209377e710dcb/UO-natural-beauty12.jpg" data-mid="209023952" border="0" src="https://freight.cargo.site/w/1000/i/130db04d5aa6401372d90851390d449451aa3927cf3500ecfaf209377e710dcb/UO-natural-beauty12.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/1567f0d12d64999bb9f8281b295757389167e615ceecf02c085e121e449a1829/UO-natural-beauty13.jpg" data-mid="209023953" border="0" src="https://freight.cargo.site/w/1000/i/1567f0d12d64999bb9f8281b295757389167e615ceecf02c085e121e449a1829/UO-natural-beauty13.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/5ddf720fa286530a3387b709c6e4d1e0f70ee839f4492ae8b6a49bfccbd214f5/UO-natural-beauty39.jpg" data-mid="228873759" border="0" src="https://freight.cargo.site/w/1000/i/5ddf720fa286530a3387b709c6e4d1e0f70ee839f4492ae8b6a49bfccbd214f5/UO-natural-beauty39.jpg" /> Website Destinations <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/e11f83d040b96f89bd846532493e6648bd5dc3b9006ad48d26b041782e0f0759/UO-natural-beauty37.jpg" data-mid="228873757" border="0" src="https://freight.cargo.site/w/1000/i/e11f83d040b96f89bd846532493e6648bd5dc3b9006ad48d26b041782e0f0759/UO-natural-beauty37.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/cca2e4d98ce1e9f06b10d770d03ef170c7e4e23a20feeae9a6c558420b3db3a8/UO-natural-beauty38.jpg" data-mid="228873758" border="0" src="https://freight.cargo.site/w/1000/i/cca2e4d98ce1e9f06b10d770d03ef170c7e4e23a20feeae9a6c558420b3db3a8/UO-natural-beauty38.jpg" /> Social Posts <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/8fc970d0ae363d0dcf19639e1ffe625df060c34b8acd26698b192119a00d2456/UO-natural-beauty42.jpg" data-mid="228873762" border="0" src="https://freight.cargo.site/w/1000/i/8fc970d0ae363d0dcf19639e1ffe625df060c34b8acd26698b192119a00d2456/UO-natural-beauty42.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/a5f729180a0473f4b795c467c3170fd516f9367c6806a71644ccd91f137b3204/UO-natural-beauty44.jpg" data-mid="228873764" border="0" src="https://freight.cargo.site/w/1000/i/a5f729180a0473f4b795c467c3170fd516f9367c6806a71644ccd91f137b3204/UO-natural-beauty44.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/d0e81fe969c2b3fb170efddd3970128bedf12dfbef15e2f905c3b0cc7fa3b844/UO-natural-beauty45.jpg" data-mid="228873765" border="0" src="https://freight.cargo.site/w/1000/i/d0e81fe969c2b3fb170efddd3970128bedf12dfbef15e2f905c3b0cc7fa3b844/UO-natural-beauty45.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/fc0665d2d641f654aac16a4b0b96c57cb80b6a2b7ac538cb87ecf0786914d4d9/UO-natural-beauty40.jpg" data-mid="228873760" border="0" src="https://freight.cargo.site/w/1000/i/fc0665d2d641f654aac16a4b0b96c57cb80b6a2b7ac538cb87ecf0786914d4d9/UO-natural-beauty40.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/e2d83d26bcac4fd31587e12907641d5fa96927828c0fb6ae43d46dbd80357ca0/UO-natural-beauty41.jpg" data-mid="228873761" border="0" src="https://freight.cargo.site/w/1000/i/e2d83d26bcac4fd31587e12907641d5fa96927828c0fb6ae43d46dbd80357ca0/UO-natural-beauty41.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/f0e418db047aef6907fcd6fd5bc2925a81dc9f8f76777a0fd16352f2ef5e7316/UO-natural-beauty43.jpg" data-mid="228873763" border="0" src="https://freight.cargo.site/w/1000/i/f0e418db047aef6907fcd6fd5bc2925a81dc9f8f76777a0fd16352f2ef5e7316/UO-natural-beauty43.jpg" /> Marketing Emails,&nbsp; In-store Displays <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/e4735fccc4a00939b7b0c8c21b7d099c82870fd5fd80a4b384f0a65f48fdf0b9/UO-natural-beauty46.jpg" data-mid="228873766" border="0" src="https://freight.cargo.site/w/1000/i/e4735fccc4a00939b7b0c8c21b7d099c82870fd5fd80a4b384f0a65f48fdf0b9/UO-natural-beauty46.jpg" /> https://new-km.us/Campaign-UO-Color-Theory Fri, 05 Apr 2024 16:38:56 +0000 Kevin McGuinness https://new-km.us/Campaign-UO-Color-Theory <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/6aa95ace0a6b9536484a1469164c69828e4eded31e0327bb7790564f7050e688/UO-mens-color-theory25.jpg" data-mid="228888382" border="0" src="https://freight.cargo.site/w/1000/i/6aa95ace0a6b9536484a1469164c69828e4eded31e0327bb7790564f7050e688/UO-mens-color-theory25.jpg" /> Campaign direction for Urban Outfitters. Includes key ideas, key art, graphic system, content strategy overview, and selected proofs of concept. <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/bc0e8f5d3e0fec9c7979d02f5760233518d027e4517eb1481977d04551215933/UO-mens-color-theory3.jpg" data-mid="209023989" border="0" src="https://freight.cargo.site/w/1000/i/bc0e8f5d3e0fec9c7979d02f5760233518d027e4517eb1481977d04551215933/UO-mens-color-theory3.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/e1967b3d87adb582ca7a03367bd915b9bc5e360be35e91416740da061eefcf1e/UO-mens-color-theory9.jpg" data-mid="209023995" border="0" src="https://freight.cargo.site/w/1000/i/e1967b3d87adb582ca7a03367bd915b9bc5e360be35e91416740da061eefcf1e/UO-mens-color-theory9.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/6bc83bcda10d27b52b997bf7b88c4995e74619ec769714c275fe6ada9c82b41f/UO-mens-color-theory4.jpg" data-mid="209023990" border="0" src="https://freight.cargo.site/w/1000/i/6bc83bcda10d27b52b997bf7b88c4995e74619ec769714c275fe6ada9c82b41f/UO-mens-color-theory4.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/2a1391fa504b5e77c8b4004715ac6c6aa856f6dcbde4e29b847c4b9274863f80/UO-mens-color-theory26.jpg" data-mid="228888383" border="0" src="https://freight.cargo.site/w/1000/i/2a1391fa504b5e77c8b4004715ac6c6aa856f6dcbde4e29b847c4b9274863f80/UO-mens-color-theory26.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/83d48bb4d2664fe15e3a22d652e06b6aab2c2d2359ca81655b494f245480360e/UO-mens-color-theory27.jpg" data-mid="228888384" border="0" src="https://freight.cargo.site/w/1000/i/83d48bb4d2664fe15e3a22d652e06b6aab2c2d2359ca81655b494f245480360e/UO-mens-color-theory27.jpg" /> Key Art <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/ab4e3bd1ac1ce0231fef477c1d2a41bfd2be0bd97d843fca765cfab31bc1dbdb/UO-mens-color-theory2.jpg" data-mid="209023988" border="0" src="https://freight.cargo.site/w/1000/i/ab4e3bd1ac1ce0231fef477c1d2a41bfd2be0bd97d843fca765cfab31bc1dbdb/UO-mens-color-theory2.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/39192432c62e5c584ee473c5c1b2884110d4bfacbf34f60f1a92d88f21c604a5/UO-mens-color-theory10.jpg" data-mid="209023996" border="0" src="https://freight.cargo.site/w/1000/i/39192432c62e5c584ee473c5c1b2884110d4bfacbf34f60f1a92d88f21c604a5/UO-mens-color-theory10.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/fe40dcdf92fd5d29eee1825ebdc939cdf80fe94db4c4ab81d404215193d1f234/UO-mens-color-theory11.jpg" data-mid="209023997" border="0" src="https://freight.cargo.site/w/1000/i/fe40dcdf92fd5d29eee1825ebdc939cdf80fe94db4c4ab81d404215193d1f234/UO-mens-color-theory11.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/9c9736bcac832eb6d619990460783a7b6b5d0a3b83315ea8761f8e160212f5cb/UO-mens-color-theory33.jpg" data-mid="228888387" border="0" src="https://freight.cargo.site/w/1000/i/9c9736bcac832eb6d619990460783a7b6b5d0a3b83315ea8761f8e160212f5cb/UO-mens-color-theory33.jpg" /> Website Destinations <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/b7582f0826f663df7548b36c53e61b74148e51674263e3429e743b90308c12fb/UO-mens-color-theory31.jpg" data-mid="228888385" border="0" src="https://freight.cargo.site/w/1000/i/b7582f0826f663df7548b36c53e61b74148e51674263e3429e743b90308c12fb/UO-mens-color-theory31.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/a467541544a5faf0c533bc8c53ab06ea8552a081389fd637129cd36151c543cf/UO-mens-color-theory32.jpg" data-mid="228888386" border="0" src="https://freight.cargo.site/w/1000/i/a467541544a5faf0c533bc8c53ab06ea8552a081389fd637129cd36151c543cf/UO-mens-color-theory32.jpg" /> Social Posts <img width="1750" height="989" width_o="1750" height_o="989" data-src="https://freight.cargo.site/t/original/i/7c4280198b36e346f3f899d3d1b517cf0881d4d10ff748afdc47eb4989f6e8f4/UO-mens-color-theorycrop.jpg" data-mid="227399886" border="0" src="https://freight.cargo.site/w/1000/i/7c4280198b36e346f3f899d3d1b517cf0881d4d10ff748afdc47eb4989f6e8f4/UO-mens-color-theorycrop.jpg" /> Out of Home - Posters <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/b186beb0e99a2b207e61ad25dee0b6b00e1573ed5d27b5356479d5babb1f67dc/UO-mens-color-theory35.jpg" data-mid="228888389" border="0" src="https://freight.cargo.site/w/1000/i/b186beb0e99a2b207e61ad25dee0b6b00e1573ed5d27b5356479d5babb1f67dc/UO-mens-color-theory35.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/1124806224710ddb12cc63e74027645ea9c176cbcb2126af64b4dc2ea7fc0278/UO-mens-color-theory36.jpg" data-mid="228888390" border="0" src="https://freight.cargo.site/w/1000/i/1124806224710ddb12cc63e74027645ea9c176cbcb2126af64b4dc2ea7fc0278/UO-mens-color-theory36.jpg" /> Marketing Emails, In-Store Displays <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/d4e6ccc21f5bc9dfbc7346d6d96345ed2b6699945c80a28e19adb5a2ff16d707/UO-mens-color-theory37.jpg" data-mid="228888391" border="0" src="https://freight.cargo.site/w/1000/i/d4e6ccc21f5bc9dfbc7346d6d96345ed2b6699945c80a28e19adb5a2ff16d707/UO-mens-color-theory37.jpg" /> <img width="2550" height="1546" width_o="2550" height_o="1546" data-src="https://freight.cargo.site/t/original/i/0b5fa6f1a617a86453f86d7db058f2f2009be27d80015c1f2800981fa3f028aa/UO-mens-color-theory38.jpg" data-mid="228888392" border="0" src="https://freight.cargo.site/w/1000/i/0b5fa6f1a617a86453f86d7db058f2f2009be27d80015c1f2800981fa3f028aa/UO-mens-color-theory38.jpg" /> https://new-km.us/Ohii-Brand-Launch Fri, 05 Apr 2024 16:35:20 +0000 Kevin McGuinness https://new-km.us/Ohii-Brand-Launch <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/9305e34d0d5f824282b9858f9bb660e43c3c3768394d70a69fd86f57e2a09312/Ohii-launch.jpg" data-mid="209024037" border="0" src="https://freight.cargo.site/w/1000/i/9305e34d0d5f824282b9858f9bb660e43c3c3768394d70a69fd86f57e2a09312/Ohii-launch.jpg" /> Beauty brand launch for Urban Outfitters. Includes key brand elements (design, copy, and photography) content strategy overview, and selected marketing materials. <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/b55818e5bf67676b0c805d038a6aaa6e818cf3e79d83d0dcfb8e8c5d954bed66/Ohii-launch2.jpg" data-mid="209024038" border="0" src="https://freight.cargo.site/w/1000/i/b55818e5bf67676b0c805d038a6aaa6e818cf3e79d83d0dcfb8e8c5d954bed66/Ohii-launch2.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/605efd725bf72c4bbe307117d00b56304a04e585f72cbc9042017a89e5151bff/Ohii-launch3.jpg" data-mid="209024039" border="0" src="https://freight.cargo.site/w/1000/i/605efd725bf72c4bbe307117d00b56304a04e585f72cbc9042017a89e5151bff/Ohii-launch3.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/1b6fdca81e1a8a8c2e0895d102255c1dd14e7c55381200f3fbca1923f97efd31/Ohii-launch4.jpg" data-mid="209024040" border="0" src="https://freight.cargo.site/w/1000/i/1b6fdca81e1a8a8c2e0895d102255c1dd14e7c55381200f3fbca1923f97efd31/Ohii-launch4.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/5418f2cb385c5367d60134b1b52137ea2cdcc68f0816aa4f9ee236a930134bb7/Ohii-launch5.jpg" data-mid="209024041" border="0" src="https://freight.cargo.site/w/1000/i/5418f2cb385c5367d60134b1b52137ea2cdcc68f0816aa4f9ee236a930134bb7/Ohii-launch5.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/60cde54409ab410ad82b69f4a8965160c67c799b8ab4166d1af2ab0b0b4b54bc/Ohii-launch6.jpg" data-mid="209024042" border="0" src="https://freight.cargo.site/w/1000/i/60cde54409ab410ad82b69f4a8965160c67c799b8ab4166d1af2ab0b0b4b54bc/Ohii-launch6.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/abaa7ac2bfe40f9436ffe11c3c00e832586f9e5476b166ada133fa97cc8bdb64/Ohii-launch7.jpg" data-mid="209024043" border="0" src="https://freight.cargo.site/w/1000/i/abaa7ac2bfe40f9436ffe11c3c00e832586f9e5476b166ada133fa97cc8bdb64/Ohii-launch7.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/d60d96c4d98a3311ab894278b90673501873898396ce3e9923221e53be12b097/Ohii-launch8.jpg" data-mid="209024044" border="0" src="https://freight.cargo.site/w/1000/i/d60d96c4d98a3311ab894278b90673501873898396ce3e9923221e53be12b097/Ohii-launch8.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/678262b13bddc04cd9a92f875d2bc34968f7f530e0c8589e0dd60141a1f618ac/Ohii-launch9.jpg" data-mid="209024045" border="0" src="https://freight.cargo.site/w/1000/i/678262b13bddc04cd9a92f875d2bc34968f7f530e0c8589e0dd60141a1f618ac/Ohii-launch9.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/64cfde4def63a8151eb5c1d4259cc867817ac378c21355a7f1814a976e228216/Ohii-launch10.jpg" data-mid="209024046" border="0" src="https://freight.cargo.site/w/1000/i/64cfde4def63a8151eb5c1d4259cc867817ac378c21355a7f1814a976e228216/Ohii-launch10.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/2686422d3b82891f3441fc583bc912821e38ff2b3483434bcae4b2e828ad8092/Ohii-launch11.jpg" data-mid="209024047" border="0" src="https://freight.cargo.site/w/1000/i/2686422d3b82891f3441fc583bc912821e38ff2b3483434bcae4b2e828ad8092/Ohii-launch11.jpg" /> <img width="2200" height="1424" width_o="2200" height_o="1424" data-src="https://freight.cargo.site/t/original/i/436d96d806fbe636da87cd884984b5ac3bb4e8c42717b1449e2c1812e1bdf29e/Ohii-launch13.jpg" data-mid="209024049" border="0" src="https://freight.cargo.site/w/1000/i/436d96d806fbe636da87cd884984b5ac3bb4e8c42717b1449e2c1812e1bdf29e/Ohii-launch13.jpg" />