Design & Art Direction
As an Associate Creative Director within Urban Outfitters’ Art Department, I led creative efforts across campaigns, digital marketing, branding, user experience, and motion.
As an Associate Creative Director within Urban Outfitters’ Art Department, I led creative efforts across campaigns, digital marketing, branding, user experience, and motion.
Urban Outfitters isn’t just a retailer—it’s a global lifestyle brand and a cultural touchpoint, known for shaping and reflecting youth culture through fashion, music, and art. My work helped translate that ethos into compelling visual narratives and cross-channel experiences, ensuring that the brand’s distinct voice remained resonant across every platform.