This is Kevin



I’m a creative leader who builds brands with clarity, empathy, and a sharp eye for detail.  My work has spanned global lifestyle brands, mission-driven non-profits, and everything in between. The common thread is a deep commitment to craft, collaboration, and clarity.



 
I’ve led large multidisciplinary teams, directed editorial photography that defines a brand’s look and feel, and developed visual identities that are as strategic as they are beautiful. I care about building creative environments where ideas thrive, teams feel supported, and the work has lasting impact. And since we’re speaking of impact, here’s a few things I’m proud to have had a hand in making.










What I Do Best
  • Brand Identity & Systems — Building design languages that scale and feel alive across every touchpoint.
  • Human-Centered Leadership — Mentoring teams with empathy, clarity, and trust.
  • Editorial Photography Direction — Shaping photography that tells the brand’s story with authenticity and intention.



I’ve worked in both high-speed corporate environments and deeply mission-driven organizations.
At Urban Outfitters, I directed editorial campaigns, managed a team of 16 designers and copywriters, and refined the brand voice across digital and experiential channels. From seasonal launches to major brand initiatives, I combined sharp creative direction with a steady hand on execution.

At The “I Love U Guys” Foundation, I’ve designed nationwide school safety publications and campaigns used by thousands of districts. This work demands both precision and empathy—transforming vital safety protocols into materials that are easy to understand and remember.

I’ve worked as a design educator at the University of Pennsylvania and Philadelphia Institute for Advanced Study, teaching courses that blend craft, visual communication, and conceptual development. That experience has shaped the way I mentor teams—balancing big-picture vision with the kind of detailed feedback that helps creatives grow.

Beyond these roles, I’ve partnered with non-profits, publications, agencies, and cultural institutions to create design systems and campaigns that resonate with diverse audiences and stand the test of time.

My Approach

I believe design works best when it’s rooted in empathy and supported by a strong narrative. I love the challenge of distilling complex ideas into visual systems that feel effortless.

Outside of work, my life is filled with two very photogenic dogs, long bike rides through my city, and a love for travel that’s taken me across China, Japan, Europe, the UK, Mexico, and South America. These experiences shape my sense of color, composition, and cultural nuance—and I bring that global perspective into every project I take on.
 


Skills & Superpowers
  • Campaign Strategy & Art Direction
  • Typography & Layout
  • Animation & Motion Graphics
  • UX & Digital Design
  • Mentorship & Team Building
Things I Care About
  • My two dogs, who can upstage any photoshoot.
  • Bicycling anywhere that leads to a great coffee shop.
  • Creating safe, supportive, and inspiring creative spaces.




“Kevin just gets it. He can take a messy idea and turn it into something sharp, beautiful, and totally on-brand.”

— [Creative Director, Global Lifestyle Brand]



“He has this way of making sure the photography tells the story without saying a word. I’ve learned so much about brand voice just by watching him work.”

— [Senior Art Director, Global Lifestyle Brand]



“Kevin sees the whole picture—brand, audience, strategy—he never forgets the people doing the work. That’s rare.”

— [Marketing Director, Non-Profit Sector]




“He has the eye of an art director and the heart of a teacher. Kevin’s feedback is constructive, inspiring, and raises the bar for the final product.”

— [Former Design Student]